Typography Project - week 2

 

    Hey y’all, welcome back to another weekly blog. This one was actually a lot of fun and a bit of a challenge in the best way. The prompt for this project was to create an illustrated event poster for a real event, with a heavy focus on expressive typography. The type wasn’t just supposed to say something, it needed to feel like the event itself. Right away, Boiler Room felt like the perfect choice, especially imagining one of their upcoming events taking place in Paris.


    Most of this project ended up revolving around the typography. Boiler Room already has a really strong visual identity, especially with their neon-style event posters, so I wanted to pull inspiration from that without straight-up copying anything they’ve done before. To push myself, I decided to build the neon font completely from scratch in Illustrator. That meant watching a bunch of tutorials, testing different strokes, glows, outlines, and layers, and honestly just messing around until it finally clicked. It took some trial and error, but once the glow started to feel real instead of flat, I knew I was heading in the right direction.
    I kept the layout pretty simple on purpose so the type could be the main event. Neon signs usually work best when they’re not fighting a bunch of other elements, so I leaned into that idea. The dark background helps the green glow pop and gives off that late-night, underground energy that Boiler Room is known for. Even the date and location were treated like part of the sign itself, so everything felt connected rather than slapped on afterward.

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