Social Media Posts - 3

 Instructions

Create a post for each of your 2 social media platforms, targeting a specific persona to achieve a specific goal. Export as a .png. Upload the post and the persona and list the specific goal you are attempting to achieve. 

Content

This week’s blog builds right off the idea we’ve been exploring lately: how JCPenney can shift its image to better connect with a newer, younger audience. One of the biggest steps in doing that starts with social media because for a lot of people, Instagram and Pinterest are the first places they meet a brand. If that first impression feels dated, the brand instantly feels out of touch.

 


 

The two new visuals shown here are meant to be that first reset. The holiday-focused image leans into warmth, family, and familiarity, which speaks directly to JCPenney’s long-time audience while still feeling clean and modern. It works well as a header because it tells a clear story at a glance: seasonal value, togetherness, and accessibility. On the flip side, the “New Looks” visual pushes things forward. The bolder colors, stronger styling, and confident attitude feel more in tune with current fashion culture and social media trends, making it a solid choice for a profile image that grabs attention while scrolling.

Together, these visuals show how JCPenney can balance where it’s been with where it’s going. By updating its social media presence with imagery that feels intentional, stylish, and platform-aware, the brand starts to feel less like a traditional department store and more like a space that understands modern fashion, culture, and its evolving audience. Sometimes, modernization doesn’t mean starting over it just means showing up differently.

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