Social Media Posts - 2

 Instructions

Create a post for each of your 2 social media platforms, targeting a specific persona to achieve a specific goal. Export as a .png. Upload the post and the persona and list the specific goal you are attempting to achieve. 

Content 

This week’s blog is really about a shift in mindset not just what JCPenney is selling, but who they’re speaking to and how they’re showing up visually. As shopping habits continue to move online, social media becomes the first impression, and that’s where modernization really starts.

The two new visuals created for Instagram and Pinterest are meant to act as a reset. Instead of feeling overly traditional or seasonal, these designs lean into bold typography, strong color contrast, and confident messaging. Pieces like “TURN UP THE HEAT” and “NEW YEAR, NEW ME WARDROBE” aren’t just promotions they’re statements. They’re designed to feel energetic, current, and scroll-stopping, which is exactly what a younger, more design-aware audience responds to.

By updating profile images and headers with visuals like these, JCPenney begins to reposition itself as a brand that understands modern aesthetics and modern platforms. It’s a small change on the surface, but it signals something bigger: a brand that’s willing to evolve, meet its audience where they are, and communicate through design that feels confident, bold, and intentional. Social media isn’t just an add-on anymore it’s the front door.

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