My Movie Poster!

 Instructions

Create a poster for an upcoming event, movie, or concert. The format is 24 x 36 @150 ppi.

Think about who the audience is and what you want them to do. How do your images, graphics, and colors combine to encourage the intended audience to take the desired action?

Export as a .jpg.

Create a blog post describing what you did and why you made the design decision you made.

Content

For this week’s project, I put my focus on creating a movie poster for Marvel Studios’ upcoming Avengers: Doomsday. Since Marvel fans expect something big, dramatic, and polished, I wanted to give off that “blockbuster energy” right away.

When building the poster, I began with the background, opting for dark, stormy green tones that evokedd tension. It felt like the right move to set the stage for a villain-centered story. For the subject, I went with a strong focus on the character front and center, locking eyes with the audience to create intensity and connection which is why I chose our main antagonist "Dr Doom" aka "Robert Downey Jr.". The metallic title and bold typography brought the Marvel brand identity into play while keeping everything aligned with that “larger-than-life” style Marvel always aims for.

That said, as I got toward the end of compiling the design, something felt off. The balance just wasn’t there. That’s when I remembered a wise piece of advice I was once told: if it doesn’t look good, level it out. After tweaking alignment, shifting some visual weight, and fine-tuning the placement, the whole design finally clicked, but not only did I fix all of these issues I also realized that everything felt underexposed, which when leveling it out comes into play as well, and with a couple of levels' adjustments and some curve adjustments. Voilà we got out final product. Overall, I thank that little reminder, which was the key to turning something that felt unfinished into a poster that looks ready for the big screen.