V.H.S

 Instructions

Do and Discuss one of the following:

  1. Design a Brand Identity Storytelling Kit: Select a local business or create a fictional brand with a strong mission (for example, an eco-friendly café or a neighborhood bookstore). Develop a mini visual identity and storytelling plan for this brand. Start by defining the brand’s core values and story in a few sentences. Then, design (sketch or describe) the key visual elements: the logo, a color scheme, and one example of imagery that fits the story (like a mock advertisement or social media post). Ensure each element reflects the narrative – e.g. if the story is “bringing the community together,” perhaps the logo incorporates a circle of people or a homey symbol, and the photos feature real community gatherings. Write a short rationale (200 words) explaining how your design choices (logo icon, colors, style) convey the brand’s story and emotional tone. This exercise will help you practice uniting visuals with narrative meaning.
  2. Campaign Story Arc Planning: Choose a cause or product you are passionate about and outline a campaign that uses the Launch–Build–Sustain–Reflect framework. Identify the campaign’s goal (e.g., to promote a new app or to raise awareness for animal adoption). Write down ideas for each phase of the campaign:
  • Launch: Describe what the inciting incident or teaser will be – perhaps a striking poster, a viral hashtag, or a kickoff event – and what story angle it introduces.
  • Build: Outline 2–3 follow-up content pieces or events that add to the narrative. How will you keep people curious and engaged? (For instance, short videos revealing more about the story, or testimonials that escalate the emotional involvement.)
  • Sustain: Propose an interactive element or community engagement (like a challenge, contest, or Q&A) to maintain momentum. How will you encourage your audience to participate in the story?
  • Reflect: Plan the climax (maybe a finale event, big reveal, or deadline) and how you’ll conclude. What final call-to-action will you give, and how will you show the outcome or impact to your audience?

 Content 

 


 VHS. Voyage, Horizon, Search. My imaginary company that I made for this exercise is all about discovery. For me this company was to make the wonders of the sea come to you from just a click away. While not only building your love for the ocean by booking trips with us, you can also learn to love the ocean even more by earning a boaters identification card, and not only learning how to operate boats, but also learn how to sail, learn currents, read winds. 

it was more about building a whole world. I cooked up this brand to throw yourself out there into the open sea, not just to sail for the fun of it, but to really experience the ocean like it's got something to teach you something. 

 


The visual world behind this brand came together with three simple anchors, and each one ties directly into what this company is about:

  • The Lighthouse – more than just a symbol, this represents the guidance that V.H.S. provides. From beginner sailors learning the ropes to seasoned adventurers seeking new waters, this company acts as a steady light. You’re not just booking a trip, you’re entering a mentorship.

  • The Phrase: “The Ocean Whispers” – this one captures the deeper pull of the brand. V.H.S. isn’t selling tours, it’s inviting you to listen, to learn, and to explore with intention. The company’s whole approach is rooted in that quiet sense of discovery. Sailing becomes more than a skill; it’s an awakening.

  • The X Mark & Boat Vector – this brings it all back to adventure. With V.H.S., you're not following a set path —you’re making your own. Whether you’re earning your license, joining a rare expedition, or just learning how to read the wind, every moment feels like a discovery. 

Together, these visuals and ideas help paint what V.H.S. really stands for: exploration with purpose, learning with wonder, and journeying with heart. 

 But to close out this exercise, I wanted to say I take a lot of inspiration from Vanisher, Horizon Scraper. A masterpiece of a Music Visual Album, which ties a lot to the story of VHS. It was a blast to create something like this, and I will for sure be making more.

 

Comments

Post a Comment

Popular posts from this blog

Designing Emotion- Week 2

Image
                       Hello everyone! Today I was tasked with a assignment that I would hold as one of my most challenging so far. This weeks project was orientated around emotion. To me emotion is one of the harder features that I struggle with as a designer. Emotion has been some of my greatest hurdles when it comes to designing, the thought process, the layer scheme, the image choice, the whole aspect what the emotion has to revolve under. But this weeks task was only to pick a song to design your piece around, and contact mainly on the emotion is gives off.               When it came down to main choice that I wanted to revolve around, my playlists are a mashup or every genre under the sun. My main motto when it comes to music is "If it sounds good, I'll like it" and ive stuck with that for most of my life. But that was just one of the many little hurdles that I got ov...
Read more

My Colleague.

Image
Instructions Visual Voice Inventory.  Create a collage or slide show of 8–10 pieces of your past creative work (photos, drawings, designs, etc.). Analyze them as a set: Write down the first words or feelings that come to mind for each piece, then look for patterns. Do certain adjectives repeat? Do you see a consistent color scheme or subject matter? Next, ask a friend or classmate to view the collection and describe what they  feel  is  your  voice or style. Compare it with your own impressions. This inventory will help you identify elements that already make your voice distinctive. Based on this, list three qualities you  want  to emphasize more in your voice (for example: “playful humor,” “bold contrast,” “compassion for outsiders”). This list becomes a conscious target for your future projects.  Content   Reflection   Time Made Visible. Mesmerizing, Temporal, Distorted    Rain  Moody, Dreamy, Quiet ...
Read more

You Aren't Alone.

Image
 Instructions   1 - Either A - Create a poster for an event, cause, or product that shows your understanding and application of Empathy, Composition, and Storytelling principles. Or B - Recreate a poster or Design that you have previously done, showing your understanding and application of Empathy, Composition, and Storytelling principles. 2- Create a detailed blog post that describes your visual choices and how you applied what you learned in Chapters 1-4 to make this poster tell a story.  Poster  For this project, I had the chance to create a poster of a movement, cause, or event of my liking. Or to recreate an old project of mine. At first I wanted to try and redefine and recreate one of my old projects, but looking back I don't really have any impactful type of creations..... But that's no worry. The image you see is made after a mental awareness movement. Since Men's Mental Awareness month recently passed past I wanted to try and give it a go with an organiza...
Read more