Font Choice

 

 

INSTRUCTIONS

Identify and justify the main fonts for your restaurant’s brand. Select a primary typeface for the logo and a secondary font for the menu and marketing materials. Explain your choices based on readability, tone, and cultural influences.
Make sure the typefaces align with the artistic, immersive branding approach, emphasizing the role of typography in shaping the dining experience.

Font Choices

 Primary Font Choice- I chose Playfair Display as a Primary font choice for logo, and other branding uses. The font structure makes it an amazing addition for branding as a simple and professional looking fontype, but still have a great spice to lettering.





Secondary Font Choice- I chose IM Fell Great Primer as a secondary font choice for menu display, and sub-heading. This choice spoke to me greatly for its strong structure and easy reading, but doesn't makes it self be too strung out for its bold font face. 





 These font choices would be my last reiteration to branding display. While i've had some great contenders with Ewert and Old standard i'm glad I chose these two for their distinct differences and how they mesh and blend with the image, and innovation for this restaurant and will love to see what I can make out of these choices.

 

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