Posts

Social Media Posts - 2

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 Instructions Create a post for each of your 2 social media platforms, targeting a specific persona to achieve a specific goal. Export as a .png. Upload the post and the persona and list the specific goal you are attempting to achieve.  Content  This week’s blog is really about a shift in mindset not just what JCPenney is selling, but who they’re speaking to and how they’re showing up visually . As shopping habits continue to move online, social media becomes the first impression, and that’s where modernization really starts. The two new visuals created for Instagram and Pinterest are meant to act as a reset. Instead of feeling overly traditional or seasonal, these designs lean into bold typography, strong color contrast, and confident messaging. Pieces like “TURN UP THE HEAT” and “NEW YEAR, NEW ME WARDROBE” aren’t just promotions they’re statements. They’re designed to feel energetic, current, and scroll-stopping, which is exactly what a younger, more design-aware ...
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Social Media Posts - 3

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 Instructions Create a post for each of your 2 social media platforms, targeting a specific persona to achieve a specific goal. Export as a .png. Upload the post and the persona and list the specific goal you are attempting to achieve.  Content This week’s blog builds right off the idea we’ve been exploring lately: how JCPenney can shift its image to better connect with a newer, younger audience. One of the biggest steps in doing that starts with social media because for a lot of people, Instagram and Pinterest are the first places they meet a brand. If that first impression feels dated, the brand instantly feels out of touch.     The two new visuals shown here are meant to be that first reset. The holiday-focused image leans into warmth, family, and familiarity, which speaks directly to JCPenney’s long-time audience while still feeling clean and modern. It works well as a header because it tells a clear story at a glance: seasonal value, togetherness, and access...
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Social Media Blogs - week 4

       Hey y’all, welcome back. This week I wanted to take a quick moment to talk about two new WordPress blog posts that really push the idea of JCPenney stepping into a more refreshed, modern space. Both posts feel like they’re less about selling just products and more about inviting people into the brand, which honestly feels like a solid shift in direction.      The first post, “A Brand Reimagined: Why JCPenney’s Creative Reset Feels Like an Open Invitation,” focuses on the bigger picture. It breaks down how JCPenney is repositioning itself creatively visually, digitally, and emotionally to feel more approachable and current. Instead of leaning on nostalgia alone, the blog talks about how the brand is opening the door to new audiences by modernizing its look and voice, while still keeping its roots intact. It reads less like a press release and more like a conversation about growth and reinvention. Check It Out!:  A Brand Reimagined! ...
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Design Blog - week 4

  Hey y’all, welcome back. This week I wanted to slow things down a bit and talk about something broader than tools or techniques just design, creativity, and what actually makes someone creative in the first place. I came across this video while trying to reset my mindset, and instead of feeling like a “how-to,” it felt more like a reminder of why creativity matters at all. It made me step back and look at creativity less as a talent you’re born with and more as something you build over time. If you want to learn more check it out:  How to Build you Creative Confidence      One of the big ideas that stuck with me from the video was that creative people aren’t just magically inspired they’re curious. They ask questions, they notice patterns, and they’re comfortable sitting with uncertainty. That hit home because it made me realize how much creativity comes from allowing yourself to explore without needing an immediate answer. In design, that shows up when you ...
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Creativity Exercise - week 4

  Welcome back y'all! For this week’s creativity exercise, I picked up right where we left off with the same object we’ve been working with: the backpack. Up until now, we’ve looked at ways to change what it’s made of, what it does, and what we can remove from it. This time around, the focus is Rearrange , and honestly, this one feels way more subtle but just as powerful. When I started thinking about rearranging a backpack, I realized how much of its design we just accept as “normal.” The biggest idea that came to mind was flipping the layout of the compartments. Instead of the largest pocket being closest to your back, what if it sat on the outer layer for quicker access? Laptops, notebooks, or even camera gear could be reached without digging through everything else. A small shift, but one that changes how the backpack is actually used day to day.      Another rearrange idea was rethinking where straps and support live. What if shoulder straps could slide or repo...
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WordPress Blogs - week 3

       This week, I took some time to look through two more recent WordPress blog posts.           The first blog, “JCPenney Just Leveled Up” , centers around the launch of a refreshed online store paired with exclusive weekly trend deals. What works well here is how the post frames the website update as more than just a redesign it’s positioned as a better experience overall. The blog highlights ease of use, fresh styles, and limited-time deals, making the online store feel current, exciting, and worth checking back into regularly. Check it out:  JCPenney just Leveled Up The second blog, “JCPenney Just Dropped New Online Stock” , keeps that momentum going but shifts the focus more toward fashion credibility. It emphasizes how surprisingly trendy the new arrivals are, which helps challenge outdated perceptions of the brand. This post is all about discovery finding pieces you wouldn’t expect and realizing JCPenney is keeping up with...
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WordPress Blogs - week 2

       Hey everyone, in this week I wanted to take a quick moment to touch on two new WordPress blog posts that were recently published..      The first blog, “Giving Back Where It Matters Most” , focuses on how JCPenney is using its platform for something bigger than sales. It highlights new deals that directly support healthcare workers, children battling cancer, and underfunded hospitals, especially in rural areas. What stands out here is the balance between value and purpose. It’s not just about discounts it’s about showing how everyday shopping choices can help make a real impact, which helps the brand feel more human and socially aware. Check it out:  Giving Back Where it Matters Most! The second blog, “Back to School Made Easy” , takes on a much lighter and more family-centered tone. It’s all about creating a stress-free, welcoming back-to-school experience by turning a regular shopping trip into a community-style family day. This post lea...
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