Alex's Wonders

 Instructions Based upon your company's mission statement and the SWOT analysis you created, generate a list of 8-12 "SMART" goals for your company with at least 5 that can be achieved through an effective social media strategy.  Goals  Boost online sales by around 12% within the next nine months. With how much of JCPenney’s audience is shifting online, the goal is to push seasonal promos, better product bundles, and stronger home and apparel features to keep that momentum going. Increase home goods sales by 15% during the big seasonal shifts. Back-to-college, spring refresh, holiday season — all of it. With stronger visuals and better storytelling online, the home department gets its time to shine. Start a monthly “Style for Families” short-form video series by Quarter 3. Think quick outfit ideas, back-to-school fits, or tiny home glow-ups. The goal is to raise our video reach by at least 50% while bringing the brand back into everyday conversation...

 Instructions Create a SWOT analysis of the company you are working with this month. Make sure to list 4-10 items for each of the 4 quadrants.  CONTENT    

     Over the past couple of months, I have been on and off with design, and honestly, I haven't really brushed up on some of the fundamentals and some of the complex teachings of design. But recently, when I arrived back from a trip to visit some long-time friends in Massachusetts. I decided to bring my camera with me just to see if any spark would ignite again, and over the course of the weekend, I ended up taking more photos and cinematic shots than I have in the past year. It felt natural again, like something finally clicked back into place. So when I got home, I knew I had to dive back into my roots and start freshening up my knowledge. That’s when I found this video: The Art of Cinematic Composition       This video breaks down hierarchy in a way that feels clear, modern, and honestly refreshing, especially if you’ve been away from design for a bit. The motion graphics and editing carried the explanations so well that even the more technical par...

     Hey y’all, welcome back to another weekly blog. This time around, I wanted to play with a creativity exercise called the SCAMPER method. Since it’s a long process, I kept it simple and focused only on the first two steps for this week: Substitute and Combine . Even with just those two, it really pushed me to think differently about something I see every day.      I picked a pretty basic idea, a regular backpack. Nothing complex or crazy, just the one thing most people carry around without thinking twice. The cool part about SCAMPER is that it forces you to break your regular way of thinking. Instead of just accepting the backpack for what it is. With Substitute , I began imagining what parts of a backpack could be replaced. What if, instead of regular straps, it used some type of molded shoulder padding that adjusts itself automatically like a mech? Or if the fabric wasn’t fabric at all, but something waterproof and self-cleaning, so ...

 Instructions Create a poster for an upcoming event, movie, or concert. The format is 24 x 36 @150 ppi. Think about who the audience is and what you want them to do. How do your images, graphics, and colors combine to encourage the intended audience to take the desired action? Export as a .jpg. Create a blog post describing what you did and why you made the design decision you made. Content For this week’s project, I put my focus on creating a movie poster for Marvel Studios’ upcoming Avengers: Doomsday . Since Marvel fans expect something big, dramatic, and polished, I wanted to give off that “blockbuster energy” right away. When building the poster, I began with the background, opting for dark, stormy green tones that evokedd tension. It felt like the right move to set the stage for a villain-centered story. For the subject , I went with a strong focus on the character front and center, locking eyes with the audience to create intensity and connection which is why I chose our ma...

This week I spent some time really trying to get a better grasp on hierarchy in graphic design. I always kind of knew what hierarchy was in theory, but after watching the video, it finally started to click in a bigger way. Honestly, what helped me the most wasn’t just what was being said, but the way the video itself was put together. The motion graphics, the editing, the way things flowed visually it all felt like the video was practicing exactly what it was teaching. That made it way easier to follow along and actually remember the points being made. One of the big things I took away was just how much size and scale can change the entire focus of a design. Another was the role of contrast , not just in color, but even in type choices and spacing. And then there’s visual flow , which I realized I don’t always think about enough. It’s not just about making something look good, it’s about guiding someone’s eye through the design in the order you want them to see it. What I liked most ...

       Hey y’all, welcome back to another weekly blog. This time around, I wanted to play with a creativity exercise from a great article by IDEO that’s all about noticing the world around you and actually capturing what catches your eye. The whole idea is pretty simple, when you have an idea or observe something intriguing, take note of it. Doesn’t matter how you record it notebook, voice memo, random sketch on a napkin the important part is that you’re building a habit of collecting ideas before they fade away. So, I decided to head out into the world and jot down four things that struck me as crazy intriguing that ,I've seen around the world and also how I could flip them into creative inspiration: The way light hits rain puddles at night. That rainbow shimmer instantly makes me think of a color palette for digital art. Imagine using gradients that mimic oil-slick reflections for a poster background dark, but kind of vibrant at the same time.   Old abandone...