Project 6 ATC - week 3

 

    For this project, I chose to work off  Project 6 from the Against the Clock textbook and put my own spin on it by redesigning something familiar: the Smarties candy box. The goal was to follow all of Project 6’s rules while still creating something that felt fresh, modern, and personal. Instead of reinventing the brand entirely, I focused on renovation rather than replacement.

    I started by thinking about what already makes Smarties recognizable. The logo, the nutrition facts, the ingredients panel, and the overall playful tone are all core to the brand, so those elements stayed intact. I treated them as "non-negotiables" and built everything else around them. This helped me stay true to the project guidelines while also keeping the packaging realistic and believable.
    Where I really pushed the design was in the visuals. I incorporated real images of the Smarties candy itself instead of relying only on flat color or illustration. Adding the candy photography helped tie the box together and made the product feel more tangible and eye catching. It also gave the packaging more depth and made it feel closer to something you’d actually see on a store shelf.
    The layout was another big focus. I cleaned things up, adjusted spacing, and made sure everything felt balanced and intentional. Even though the look is updated, the structure still follows what you’d expect from a candy box clear branding on the front, readable information on the back, and nothing unnecessary getting in the way.

    Overall, By refreshing the visuals while respecting the brand’s identity, I was able to create a new look that still feels unmistakably Smarties just with a cleaner, more updated vibe. While still sticking true to the project at hand.